ARCTERYX

Inspired by the ruggedness and durability of the Arcteryx products that I personally own, I composed a series of Web UI / UX pages that aim to reflect the rigidity and durability of the gear made by Arcteryx.
These designs experimented with composition, colors, and typography. This project utilized an AI model to generate the visually dominant element, which was carefully processed for each specific design. The element tests with texture and angles, which further exemplify Arcteryxs’ long-lasting products.
The visually dominant element, the rock surface, is a nod to Arcteryxs’ original name, Rock Solid. This element combined with the now iconic fossilized Archaeopteryx serves as a combination of both old heritage and new, modern ideas.